Strategies for winning new customers are always tried and tested, many without success. Attracting a valuable volume of new customers is much more difficult than making the most of the ones you already have. The Phone Number List time and costs increase as you focus on acquiring new customers, when you could be reaping the benefits of your existing loyal and already engaged customer base. Growing your loyal customer base should be a key goal for any business looking for a measurable return on investment they can be proud of. Below, we look at three key marketing methods to build customer loyalty and increase your loyal customer base.
Get remembered with email marketing In 2017, there were 3.7 billion email users worldwide, with predictions suggesting that figure will rise to 4.1 billion by 2021. Although no one is suggesting you can capture the attention of all these users, it goes to show that email is still a hugely important and viable tool for marketing and connecting with your customers. Email marketing will never cease to Phone Number List be a valuable tool for your business, especially for keeping existing customers engaged. It has an average ROI of 122%, which is more than four times higher than most other marketing methods, including social media and paid search. Marketing spend on email marketing is also increasing year on year, showing that businesses are recognizing its value.
Yes, many inboxes are filled to the brim with spam, but personalized and tailored marketing emails are still effective and definitely work. They can bring back customers who may not have made a purchase in several months, and they can keep others coming back regularly when offers and content are just too good to ignore. Email marketing also gives you the opportunity to add value to Phone Number List your business offering for your customers. As they feel they are "getting something back" from you, their affinity for your business and loyalty to your brand will naturally increase. Email marketing has a key role in selling, but it's about so much more than that and can be essential in keeping loyal customers interested and engaged with your brand. Surveys as a marketing tool Customers appreciate that you listen to them..