Trademarks act to identify the source of a particular good or service. To be effective and drive sales, they generally must India WhatsApp Number List be visible to a certain segment of consumers. On the Internet, that "visibility" may be achieved through several marketing and search engine optimization techniques. The following discusses various ways in which unscrupulous infringes trade off the trademarks, trade India WhatsApp Number List names, and goodwill of trademark owners.Domain Names - Certain usage of trademarks or confusingly similar variations as domain names may constitute trademark infringement. In addition to the remedies available against cyber squatters under the Unflattering Consumer Protection Act (AC PA), 15 U.S.C. Section 1125(d), a trademark owner may file suit in state or federal court. Monitoring domain name India WhatsApp Number List registrations is an effective initial step in averting infringement.
Trademarks, trademarks plus additional India WhatsApp Number List verbiage, and obvious typos (known as "typo squatting") should be considered in a monitoring program.Meta Tags and Source Code - Sophisticated infringes will insert trademarks into the source code of a website to attract consumers to the site when India WhatsApp Number List entering search engine queries for the trademarks. These tactics include meta tags, title tags (located at the top of the page and usually displayed at the top of the browser window), and header tags (code associated with key text on the website page). Portions of the source code can be viewed by selecting "Show Source Code" or similar India WhatsApp Number List options depending on how what browser is used.
Along with website copy, usage of trademarks in India WhatsApp Number List source code is likely a reason why a web page shows high in organic search engine results.Website Copy - The actual text on websites is one of the more obvious ways to infringe a trademark and works well for search engine optimization. This type of infringing trademark usage can typically be found by using a find search of the India WhatsApp Number List website page(s).Keyword Advertising - Trademark infringement in keyword advertising also known as "pay-per-click" advertising is one of the most insidious due to the effect it has on some trademark owners. In keyword advertising, someone bids on a particular keyword or phrase entered by the public India WhatsApp Number List into a search engine.