After a few years of wild growth in online education, the bulk sms service market pattern has gradually become clear. The era of smashing the market by financing in the early days has gradually become a thing of the past. For various online education institutions, how to find more low-cost traffic and how to let users who have become students help us bring traffic have become very important matters. Various bulk sms service companies have also made great efforts to introduce this matter. In the media reports, the data of these companies' introduction is simply enviable. In May 2020, Watermelon Programming received B+ round of financing. From the referral data, on average, each old Watermelon Maker user recommends 3-4 new users to the platform on weekdays, and this data has increased significantly during the epidemic;
In August 2019, there were nearly 60,000 regular students in Huo Si Si, with a renewal rate of 80%, a referral rate of 75%, and more bulk sms service than 1,800 full-time lecturers and tutors; On March 20, 2018, "Baby Play English" officially announced the completion of 150 million RMB B round of financing, more than 20% of the students, all from 100% referrals. Based on the referral rate of the above three brands alone, a company can be supported on a large scale. However, many of the small bulk sms service partners who are responsible for the growth of the referral process have found that the seemingly simple referral process has no effect in my company. Through 356 days of practice, this article attempts to introduce to you from the perspective of the company's entire operations: What is the essence of referral? What is the current mainstream referral design and data of various institutions?
What is the essence of online education bulk sms service referral Referral is when you provide a series of services to your customers or prospective customers, and the customer is satisfied with your product or triggered by some kind of motivation, so you can introduce his friends, relatives and other prospective customers to experience your course or Serve. In the early days, offline institutions only brought them to the store for experience through face-to-face payment, etc. Now, with social bulk sms service tools such as WeChat online, users can easily recommend courses through WeChat to friends who are not related to offline regions. Online learning is a long-term process. Once an online institution streamlines word-of-mouth referrals through Internet products, the referral mechanism will become a very important customer acquisition method for online education institutions;