No matter how much effort you put into composing your emails, if they don't get delivered, all your efforts are useless. With the advent of SPAM, most email service providers have more and more filters put in place mailing list and passing these filters to make your emails land in your mailing list's inboxes can be a challenge. Make sure that you are following the provisions of the CAN-SPAM Act and make sure that you are avoiding spam triggers. This way, chances of your emails getting through to your recipient's inbox are higher.
One of the main vehicles for direct marketing is direct mail. This is done by determining who exactly your ideal customer is and then making them an irresistible offer. The main ingredients in a direct mail campaign mailing list consist of: 1. The mailing list 2. The marketing materials 3. The offer Let's look at each one of these components in depth. First, there is the list.
If you don't currently have an in-house customer list you can go to a major library and look in a directory call the Standard Rates and Data Service (SRDS). This directory has every type of mailing list that you can mailing list imagine. You should know beforehand who your ideal customer is for your product/service. What is their income level? Where do they live? What types of magazines do they read?