Digital asset management platforms, often referred to as DAMs, are software that stores, organizes, and enables more efficient use of an organization's Industry Email List entire library of digital assets. A DAM is the “single source of truth” where marketers can find all relevant versions of media assets that have been created for the brand – images, PDFs, photographs, audio, video, and even Industry Email List virtual reality or other cutting-edge formats. . This phenomenon is driving brands to shift to a customer-centric marketing model that requires personalized content to be delivered to a wide variety of customer touchpoints – an approach that is more easily implemented with digital asset
Management technology. . Learn Industry Email List more about digital asset management Download our DAM buying guide today! Next on MarTech Live: How Industry Email List DAM Fits into Marketing Operations and the Martech Stack What is Digital Asset Management and Why Marketers Should Care Making the Most of Small-Screen Content for a Big Impact on Engagement DAMs also help plug leaks such as duplication of effort in media creation, time wasted searching for creative assets, and the inevitable
Communication issues between geographically Industry Email List diverse teams collaborating virtually. In addition, these systems can help eliminate costly errors in compliance with brand standards and rights management. Results-oriented marketing managers also appreciate that the analytics capabilities of many DAM systems allow them to track usage – and therefore ROI – of creative Industry Email List assets, allowing for future optimization and further efficiencies. . What is driving the growth of digital asset management? Despite an apparent slowdown in marketing technology in