are two main reasons for the huge contrast between China and the United States: On the one hand, in the order of market enlightenment, Portugal Phone Number List my country's medical beauty market is still in its infancy, and the concept of medical beauty consumption is the first to be accepted by young consumer groups; on the other hand, it takes time to cultivate the main Portugal Phone Number List consumer groups over 35 years old. 3. From the perspective of the entire value chain of medical beauty institutions, marketing channels account for the highest proportion, accounting for about 50%, sales expenses account for 20%, consumables and operating costs each account for 10%, and labor costs and other costs each account for about 5%.
The high cost of acquiring customers has become the biggest pain point in the medical beauty market. Taking the Portugal Phone Number List marketing promotion of a plastic surgery agency in Beijing as an example in 2015, its search price was 20 yuan per click. According to 10,000 search clicks per day, the agency’s total marketing expenses in January were 7.5 million yuan, and the monthly Portugal Phone Number List search bidding fee accounted for 600 yuan. million. According to the conversion rate of 0.05%, the customer acquisition cost of a customer is about 4,000 yuan; In 2017, it has risen to 6000-8000 yuan. (Source: Northeast Securities, Arterial Network) 4.
In 2015, up to 91% of the advertising and marketing expenses were invested in the search engine, namely Baidu. According to relevant regulations, medical beauty advertisements are under the supervision of the "Medical Advertising Portugal Phone Number List Management Measures". The "Measures" stipulate that the content of medical advertisements is limited to the name, Portugal Phone Number List address, telephone number, etc. of the publicity organization, and must not involve medical technology, disease names, and publicity of diagnosis and treatment effects, etc. Due to the inability to clarify the details of publicity agencies, large medical beauty chain groups mostly use rough publicity methods such as SEO